experience

Creative Director

Connoisseur Media

2014 - Present

- Responsible for all logo and brand management for company; includes 7 business streams.

- Responsible for all creative campaign development.

- Responsible for all event creative execution (sponsor inclusion, co-branding, invitations, large scale branding.)

- Responsible for all advertising production (newsprint, billboards, video graphics, transport).

- Responsible for all web management: 7 sites (4 legacy sites, 3 new designs).

- Responsible for all social design and strategy.

- Created three new revenue streams for sales team: podcasts, apps, video.

- Formalized creative standards and social media best practices, and regulated brand consistency during corporate acquisition.

- Grew WPLR’s social media audience to one of largest rock radio followings in the country; increases of 87% on Facebook, 33% on Twitter, and 142% on Instagram. 

- Responsible for all metrics and reporting: monthly, quarterly, annually.

- Responsible for all digital sponsor inclusion (banner ads, pre-roll ads, email marketing).

- Management of production support team.

- Developed idea of CTBoom.com, a Connecticut based pop culture site; one of highest viewed sites in state.

- Awarded Radio Ink’s Best Radio Station Website (Markets 101+) for WPLR.com.

Producer

Cox Media Group

2011-2014

-Managed four websites: graphic updates, banner ads, social media graphics.

-Design layout and graphics for email marketing with 30+ campaigns for each site.

-Event creation execution: invitation design, backdrops printed, digital backdrops, large and small scale creative branding components for 25+ events per month.

-Additional graphic production requests: tee shirts, pins, business cards, flyers, and other promotional materials to support sales.

Digital Media Intern

NBC Universal

January 2009 - May 2009

art department Intern

Cosmopolitan (Hearst)

September 2008 - December 2009

education

BFA Communications Design, Pratt Institute

applications

- Adobe Photoshop - Adobe Illustrator - Adobe InDesign - Adobe Animate - Wordpress - Squarespace - ShowIt5

- HTML - Adobe Premiere - Google Analytics - Google DFP - MailChimp - Constant Contact - Powerpoint

- Adobe SiteCatalyst - IBM Watson Campaign Automation